I have always been a fan of DC Comics.
In the realm of movies, however, it can readily be argued that Marvel is
doing a superior job marketing their properties.
Why? Why is there such an issue in DC pumping out movies based upon their
comic book properties? Let's have a look....
Marvel Comics, initially, outsourced their movies. Basically, they created
Marvel Entertainment, and rented/sold their product to the highest bidder:
New Line Cinema -
Blade, Blade II, Blade: Trinity
Fox -
X-Men, X2: X-Men United, X-Men: The Last Stand,
Daredevil,
Elektra,
Fantastic Four, Fantastic Four: Rise of the Silver Surfer
Universal -
Hulk
Lionsgate -
The Punisher
Sony -
Spider-Man, Spider-Man 2, Spider-Man 3
Surely I'm missing some movies in there, but you get the point. Marvel
Entertainment, however, tried to maintain a say in the movies produced. To
further this point, Marvel Studios became more bold and confident, and started
to produce their own movies, giving companies distribution rights instead. This
started with the more-modern era of Marvel comic movies:
Iron
Man,
Iron
Man 2,
The Incredible Hulk,
Thor,
Captain America: The First Avenger
and ultimately culminated in Disney taking notice, buying Marvel
Entertainment, and releasing this year's box office smash,
The
Avengers. For a more in-depth explanation and history of Marvel Studios,
follow this
link.
So, what started with Marvel "selling out" its properties resulted in a
unification under one corporate head (for the most part, Sony still has rights
to Spider-Man, hence Sony's reboot of
The Amazing Spider-Man).
What about DC? Where's their gusto, their go-get attitude?
Well, DC Comics has been under Warner Bros for an insanely long time.
Superman
from 1978, for a leading example, was a Warner Bros production.
So, what's the deal? Sure, not all of the Marvel films have
been particularly spectacular - even Marvel has acknowledged this - but they
took a swing at the ball. And for every Marvel bomb, like Ang Lee's
Hulk, most fans can still quip, "At least it's not
Catwoman"
- a DC property. I know the obvious intent is to not lose money, but with
"hero" comic movies at an all-time high, you'd think they would quit dragging
their feet. Maybe they feel they don't have to jump into the game, I mean, look
at
The Dark Knight. Well, even for uber-successful DC films like
The
Dark Knight, you have films like Marvel's
The Avengers.
"If You're So Smart, Why Aren't You Rich?"
Go ahead, call me on it. I may not have all the answers, but I do recall
reading something about how Warner Bros was so wrapped up in the Harry Potter
franchise, that now that they've exhausted a good eight movies, they will be
putting their attention into their comic book properties. Let's see if that
comes to fruition.
But until then, here's my proposal...
Christian Bale is
done with the Batman franchise. While the final movie of
this trilogy hasn't been released yet, even if it's unlikable, this trilogy has
garnered enough buzz that it will likely do well in the box office. Spider-Man 3 did well in the box office, though it's well-accepted it's the
worst of the three.
So now what? Reboot Batman? No. It's done. I know it sounds like
blasphemy, especially from a dear fan of the protector of Gotham City. But it's
unnecessary to reboot. Just move on, and pump up your other franchises.
Release next year's Superman film,
Man of
Steel. Make
Green Lantern 2. Flash. Wonder Woman. Green Arrow. Aquaman
(with or without Vincent Chase).
You want to bridge these movies? Find yourself a new actor to play Batman if
Bale is definitely out, and have him fulfill the role of Samuel L. Jackson's
Nick Fury, recruiting the heroes for a global threat under the title of the
Justice League.
Wow. Seems pretty simple, right? Once more:
- Get some actors willing to sign 5 to 9 movie contracts (sounds extensive,
yet Marvel is able to do it with high profile actors).
- Introduce the characters with modern retellings of their origin
stories.
- Have Batman, a now properly established character with an origin story
already firmly in place, bring the characters together to stop some sort of
intergalactic force Wayne Industries detected - Darkseid, or perhaps Batman has
already received a tip from J'onn
J'onzz that the White Martians are ready to invade, whatever).
Warner Bros should have the chops to pull this off - they just seem to
continuously shoot themselves in the foot with their own legal mumbo jumbo. "We
can't do this because Warner TV is doing that." "We can't do this because the
comics are doing that." It's this short-sightedness that's leaving DC Comics
any chance at franchising their properties always a few steps behind their
competitor. And now with Marvel having Disney's big bucks behind them, well,
only
Thanos
himself could stop them now....
Oh, and kudos to anyone who noticed
If You're So Smart, Why Aren't You
Rich is the
title of an episode of BTAS - the first appearance of The Riddler, to be exact.